Civil Protection Department and Serie A join forces to promote prevention
The I don't take risks campaign stars in Matchday 25
Earthquakes, floods, tsunamis, volcanoes, and forest fires—Italy is exposed to a wide range of natural and human-made hazards. Unfortunately, discussions about these risks often take place only after a tragedy. To address this issue, the Italian Serie A League and the Civil Protection Department want to convey an important message to football fans and supporters: facing disasters requires preparedness, and the best time to prepare is now, before an emergency happens.
On Matchday 25, scheduled from Friday, February 14 to Monday, February 17, a video will be shown on the big screens in all Serie A stadiums. Just before the starting whistle of each match, the message "Don't wait for a disaster to figure out what to do" will also be displayed on television.
The awareness campaign is an invitation to learn about I don't take risks and to visit the campaign website for guidance on what to do before, during, and after a disaster.
This is also an opportunity to raise awareness about the risks we face and to promote the active role each of us can play in fostering a culture of prevention, taking action before a disaster occurs and knowing how to respond effectively. In critical situations where time is limited, making the right choice can mean the difference between life and death.